Interview with Chris Savage, Co-Founder and CEO of Wistia
. Chris is @csavage
on Twitter and writes about marketing, startups, and entrepreneurship on his blog, Savage Thoughts
In this episode, Chris talks about how the initial versions of Wistia (a filmmaking competition website) and then a photo portfolio hosting website, were not effective product ideas because they weren't able to get any customers for them. Eventually, Chris and his co-founder realized that businesses weren't video experts and businesses didn't use a lot of video. So, they realized that if they made it easy for businesses to use video, then those businesses would pay them lots of money. Initially, to get the first customers for Wistia, Chris would cold-call potential customers and have conversations with them. In fact, for the first 6 months to a year of Wistia's existence, it was impossible for businesses to become paying customers by directly signing up on Wistia's website. Besides helping him get customer, cold-calling was also helpful because it helped Chris understand his customers better and and learn more about their problems and pains.