Interview with Clay Collins, Co-Founder and CEO of LeadPages. Clay is @ClayCollins on Twitter.

In this episode, Clay talks about how he built up an audience before starting LeadPages and trying to get the first customers for it. When getting the first customers for LeadPages, Clay pre-sold LeadPages to the people in his audience. In this episode, Clay talks about his formula for effectively pre-selling products and how he used this formula to pre-sell LeadPages. Clay also talks about the concept of a "minimum viable audience" in this episode and why having a "minimum viable audience" is important for pre-selling a product effectively.