These are all of the podcasts - and research interviews - we did with successful entrepreneurs to compile the book. Listen & learn.
Interview with David Heinemeier Hansson, Co-founder and CTO of Basecamp. David is @DHH on Twitter and regularly writes for the Signal v. Noise blog. David is also the creator of Ruby on Rails and the co-author of Rework and Remote: Office Not Required.
In this episode, David talks about how he and the Basecamp team originally built Basecamp for just themselves. It wasn't until they were about halfway through building the first version of Basecamp that they thought other people might find it to be valuable too, and decided to show it to other friends that they knew who were consultants. After showing about 10 potential customers the software, they got a lot of good encouragement for releasing the software as a business. When they actually launched Basecamp, they were able to launch to an audience of about 4,000 RSS readers they had built up from blogging over the course of 4 years.