These are all of the podcasts - and research interviews - we did with successful entrepreneurs to compile the book. Listen & learn.

May 12, 2014

Jason Cohen

WP Engine

Interview with Jason Cohen, Co-founder and CTO of WP Engine. Jason is @asmartbear on Twitter and writes regularly about business, startups, and marketing on his blog at a smart bear.

In this episode, Jason discusses the importance of talking with your potential customers before you start building your product. Not only does Jason recommend talking with potential customers, but he suggests that you should bring up the price of your product with potential customers and ask them to pay for it before it actually exists. Jason also talks about how he found his first customers with "good old-fashioned legwork."

Learn how to find your first customers