PODCASTS

These are all of the podcasts - and research interviews - we did with successful entrepreneurs to compile the book. Listen & learn.

26
August 4, 2014

Mitch Wainer

DigitalOcean

Interview with Mitch Wainer, Co-Founder and CMO of DigitalOcean. Mitch is @MitchWainer on Twitter and writes on his blog at MitchWainer.com.

In this episode, Mitch talks about how he and his co-founders launched DigitalOcean when they presented it at the New York Tech Meetup. At the end of the NYTM presentation, the DigitalOcean co-founders gave away a $50 promo to everyone in attendance for DigitalOcean. After giving away the free $50 promos, DigitalOcean got its first 50 customers when people had to start paying to use the service. In the summer of 2012, DigitalOcean was accepted into TechStars, and had 70 customers at the time. To fund the creation and growth of DigitalOcean, Mitch and his co-founders were very fortunate to have a previous business (a managed hosting company) that was generating $5,000,000 per year in revenue. Mitch and his co-founders then used some of the capital that their previous company was generating in order to fund the incubation of DigitalOcean. In this episode, Mitch also talsk about how and why content marketing is important for early-stage startups to focus on and how DigitalOcean has used content marketing to grow and scale its customer base.

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