These are all of the podcasts - and research interviews - we did with successful entrepreneurs to compile the book. Listen & learn.
In this episode, Ruben talks about how he built up an email list by putting up a landing page that described what Bidsketch would do and what problems it would solve. Eventually, Ruben added an incentive to encourage people to sign up for his list. The incentive was a free proposal template. Adding an incentive helped immediately increase signups by a factor of 5. The list only had about 300 people, but Ruben got his first customers by selling to this list. Ruben also talks about how getting rid of Bidsketch's free plan helped get more paid signups.